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Rogers Case Study

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Encouraging action for a more inclusive Canada

In 2017, Rogers Communications Inc. established a multi-year partnership with Indspire initially through its Ted Rogers Scholarship Fund. Indspire became one of its 18 national community partners that help youth unleash their potential through renewable undergraduate awards for post-secondary students. Rogers recognizes the young Indigenous leaders funded through Indspire who are giving back to their communities in a meaningful way and assists with removing financial barriers to education, helping them to reach their potential.

Rogers Sports & Media has committed free advertising and creative services through its All IN action-focused program to support equity-seeking communities over the next five years and Indspire is grateful to be one of four initial recipients. Rogers Sports & Media collaborated with Indspire, contributing its expertise to create radio, TV and digital advertising focusing on the stories of Indigenous students realizing their dreams.  It has then shared those ads across the country to increase awareness of how the public give to help make those dreams a reality.

Indspire is proud to partner with Rogers Communications on this innovative and multi-faceted partnership that also includes the Rivers to Success youth mentorship program and the Indspire Awards.