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Indspire Sees the Results of Fruitful Collaboration with Rogers Sports & Media

Ohsweken, ON – November 24, 2020.

Indspire is excited to announce the initial results of a new collaboration with Rogers Sports & Media, who are working with Indspire through their All IN plan.

Created by Rogers Sports & Media in 2020, All IN is an action-focused program which includes giving a minimum of $10 million in free advertising and creative services over the next five years to charities and small businesses that support equity-seeking communities.

The program kicked off with radio spots on Rogers Sports & Media radio stations across the country on October 28 and supplemented with television commercials and online ads that started on November 16, 2020. After the program’s initial two weeks, Indspire is already seeing the results of the All IN partnership at work. Rogers Sports & Media contributed its multi-platform expertise to Indspire’s new radio campaign and several TV public service announcements featuring the voices and stories of three Building Brighter Futures: Bursaries, Scholarships, and Awards recipients. The volume of online traffic to Indspire’s site has increased across the board, with unique pageviews, new users, site visits, and the time spent on the site all increasing significantly. The number of donations has also increased compared to the same time period in 2019.

“Indspire is pleased to see the initial results of our All IN partnership with Rogers Sports & Media,” said Mike DeGagné, President and CEO of Indspire. “We’re very encouraged about this upward trend in donations and increased awareness of the challenges that First Nations, Inuit, and Métis students face in pursuing their educational dreams. Indspire is proud to be part of the pilot year of the All IN program, and we’re looking forward to maintaining the trajectory of this trend as the program continues.”

To lean more about Indspire visit indspire.ca or about All IN at allinforequity.ca.

About Indspire

Indspire is an Indigenous national charity that invests in the education of First Nations, Inuit and Métis people for the long-term benefit of these individuals, their families and communities, and Canada. With the support of its funding partners, Indspire provides financial awards, delivers programs and shares resources so that First Nations, Inuit, and Métis students will achieve their highest potential. Anchored by its mission and mandate, Indspire’s North Star vision is that, within a generation, every Indigenous student will graduate. In 2019-2020, Indspire provided over $17.8 million through 5,124 bursaries and scholarships to First Nations, Inuit and Métis students across Canada.

Nick Foglia
Vice President, Communications & Marketing
(416) 987-0260 / (416) 921-2678